For Real Estate Teams

Thinking about hiring an ops manager?
Install the systems first.

Most teams hire ops to bring order to chaos. Then they watch that person spend 70% of their time fighting fires instead of growing the business. The right sequence is OpenHouse first, ops second.

OpenHouse vs. hiring an ops manager

An Ops Manager OpenHouse Tier 3
What they do Runs your business day-to-day. Manages your team, your TC, your transactions, your reporting. Builds the systems that let an ops manager (or your TC, or you) run your business in half the time.
Monthly cost $4,000–$8,000+ part-time
$7,000–$12,000+ full-time
$1,800/mo
Time to value 60–90 days to ramp; longer if no systems exist 14 days to deploy; first wins in week two
How cost scales Scales linearly — more deals = more hours = more pay Flat — systems handle the volume
If they leave Tribal knowledge walks out — back to square one Systems and documentation stay. Next hire inherits everything

The right sequence is OpenHouse first, then hire ops. Most teams do it backwards — they hire an ops manager to bring order to chaos, then watch that person spend the majority of their time fighting fires instead of growing the business.

With systems in place first, an ops hire is 2–3× more effective from day one and costs you less because they don't need to be senior enough to architect from scratch. If after 6 months you still want to hire ops, OpenHouse pays for itself just in reduced job scope — you'll need fewer hours, junior-er talent, and the person you do hire will hand you reporting on day one instead of building it for 90 days.

The In-House Alternative

What it would cost to build this team-side instead

To replicate the Team Operations Engine in-house, a team typically hires:

Ops manager (part-to-full-time) $60k–$90k/yr
Marketing coordinator $45k–$60k/yr
CRM / automation contractor $30k–$50k/yr
Content writer (part-time) $30k–$40k/yr
Total in-house $165k–$240k/yr

OpenHouse Tier 3

$26,600/yr

List price. Founding rate: $20,500 Year 1.

That's 6×–9× cheaper than the in-house equivalent, with 14-day deployment instead of 60–90 days of onboarding per hire, and zero hiring, firing, or training overhead.

What's Included

The Team Operations Engine

Team lead distribution

Round-robin lead routing with overflow rules. Every lead gets to the right agent within seconds — even if your primary agent is in a closing.

Per-agent custom nurture flows

Each team member gets variations on the main sequences in their own voice. Leads don't see a templated team blast — they see their actual agent.

TC workflow automation

Under-contract checklists, document tracking, closing reminders — automated. Your TC stops being the bottleneck on every transaction.

Team performance dashboard

Agent-by-agent metrics auto-pulled. See response times, conversion rates, pipeline value per agent — no more manually rebuilding the weekly report.

Recruiting pipeline automation

For teams actively growing: automated nurture for prospective agents, application tracking, and onboarding checklist for new hires.

Weekly strategy + 8 hrs/mo modifications

Direct founder cadence. Your system gets faster, sharper, more tailored every single week — not "monthly maintenance" you forget about.

Tier 3 — Team Operations Engine

$1,800/mo
+ $5,000 one-time setup

Founding rate: $2,500 setup + $1,200/mo for first 6 months

Start with the Free Audit